Why Componen, not Disney, will get 'Avengers' credit

'The Avengers,' which assembles the titular superheroes in the 'Iron Guy,' 'Thor' and 'Captain America' photos, bows May 2012.Nearly annually after Disney brokered an offer with Vital to consider within the marketing and distribution of "The Avengers," a button Home is strangely enough missing in the first ads for that super hero pic.Disney's logo design wasn't around the teaser poster presented at Comic-Disadvantage in North Park this summer time, and also the studio also does not come in the very first full trailer that went online Tuesday -- just days before NY Comic-Disadvantage begins Thursday. Rather, it's Vital that's conspicuously displayed alongside Marvel Galleries.Knowing Disney desired to turn "The Avengers" right into a franchise and bank on the prosperity of "Iron Guy" after purchasing Marvel for $4 billion, Par's brass discussed an offer where the studio is constantly on the collect 8% from the B.O. included in the fee it might have gained for disbursing the pic -- because it did using the first couple of "Iron Guy" films, "Thor" and "Captain America." It will get 9% for "Iron Guy 3." In the very minimum, it will get $115 million, if the photos not perform in the B.O. Simultaneously, the offer granted Componen positioning around the ads for game titles, despite the fact that Marvel Studios' films are fully possessed by Disney and will also be exclusively distributed and promoted through the Mouse House, Variety learned. Due to the possession, Disney wants Marvel to find the spotlight, since Marvel = Disney.Still, pay TV privileges for "The Avengers" fit in with Par's Epix, not Starz, by which Disney releases its photos."The Avengers," which assembles the titular superheroes in the "Iron Guy," "Thor" and "Captain America" photos, bows May, while "Iron Guy 3" has gone out May 2013."In finishing this agreement, Disney will leverage both of these long awaited films over the multiple global platforms from the Wally Disney Co.," studio chairman Wealthy Ross stated March. 18, 2010, once the deal was introduced.Regrettably for Disney, moviegoers will think they fit in with Vital.To some extent: Whenever "The Avengers" is talked about, it's Disney that's controlling the superheroes. Contact Marc Graser at marc.graser@variety.com